Once again we made our journey to Orlando to serve at the 2011 Surf Expo and once again we served the industry that has such an impact on our surf culture.  Each year we strengthen relationships with those in the industry that we have been serving over the years and focus on establishing new relationships with those we have yet to meet.  We do this by providing a coffee service where we walk the show as the vendors are arriving and offer free coffee and donuts.  This helps open conversations, not about Christ but conversations that will help establish a simple, surface level, relationship.  Remember, these guys are not only at the show working but they are the same guys and gals who are reps and shapers in our own back yards.  We not only see them at the Expo but we start to recognize them at contests, at surf shops and at local restaurants.  It becomes more than just being the coffee team at the show,  we get to know them with a goal of building a relationship so that we can get to a point where we can say, "come and see". 

Again this year we not only served in the mornings but we served at the end of the show as well.  Here you really see the underbelly of the show.  This is when the glitz and glamor of the pretty booths, the boards all lined up in their racks nice and neat and the reps that were dressed so cool all changes.  The walls come down, the boards get stacked and bagged and the industry guys and galls, in their cool clothes that make them look so unique yet somehow as you look around you realize they look just like the other 5000 "anti-establishment" people,  well those cloths come off and their everyday clothes go on.  It's noisy and dirty and we are there right along side of them helping them move out of the show, loving on them even at the ugliest part of the event, the hardest part of the event, the part of Expo others don't see and don't want to see and with Christ like hearts, we serve them.